When Titleist released the new AVX golf ball in both white and optic yellow, Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, spoke on the possibility of yellow Pro V1 and Pro V1x golf balls, stating: “Our process is so focused on golfer feedback… if the demand for a yellow Pro V1 or Pro V1x were large enough…we would like to deliver on it.”
And now it appears that Titleist are staying true to their promise. A company representative confirmed that yellow Pro V1 and Pro V1x golf balls are coming in 2019. Team Titleist Manager Mike D had this to say:
“Now, you may have heard some of the rumors out there that this was the year that we would finally introduce a yellow Pro V1, Well, I’m here to let Team Titleist know that the rumors aren’t rumors at all. That’s right, after speaking with our product team I am able to confirm that we will be launching (sorry, I couldn’t avoid the pun) yellow Pro V1 and Pro V1x golf balls in 2019.”
Team Titleist comments apparently played a huge role in the decision:
“In fact, Team Titleist played a pretty big role in making this happen. We read and shared all of the posts from the community asking for us to make a yellow Pro V1 and our R&D team went to work. They spent countless hours on figuring out how we could develop the best possible bright colored cover formulation. They went through numerous trials to get everything just right.”
A date has yet to be confirmed. Are you keen on the yellow additions?